Try something new on every project
- Jul 20th, 2014
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As a designer you’re supposed to be creative. You’re supposed to try things out. You’re supposed to experiment. That’s all well and good until clients, budgets and deadlines come along and get in the way. Design is a commercial service, you’re always being pushed to get things done and the margin for error is small. It’s tough to try new things when you’re feeling pressured.
As soon as you stop trying new things, you stop progressing. It’s easy to fall back to what you know, to return to what has worked previously. Often it’s the fastest way to get the job done. Revert to the colour palette you used a few projects back, stick to that same old combination of fonts that you’ve depended on multiple times before. The problem with doing this is that it might get the job done, but it completely halts you from becoming a better designer. It’s a fast track to getting stale.
The great thing about pushing yourself is that when it goes right it’s an amazing feeling. Even when things don’t work out there’s still that knowledge that gone the extra mile and while it maybe didn’t work out this time, you’ve still learned something. It isn’t only successes that can teach you something. The whole process is as much about the psychology of stepping out of your comfort zone and being willing to do that on a regular basis. If you commit to doing this, you’ll improve at a much faster rate and you’ll find that your solutions become more varied which can only be a good thing and will ultimately lead to you becoming a better designer.
All it takes a little bravery. Throw caution to the wind, take a few risks and go on, try a different font. You never know, you just might like it!